Word-of-mouth referral is the most effective form of promotion. It costs nothing and carries a lot of credibility as it is based on personal experience.
Satisfied customers not only tend to return to buy again from you but are also likely to talk positively about your business to others. A bad customer service experience is shared with around 10 other people who are likely to tell another 10.
Superior customer service is service that exceeds your customers' expectations and will make your business stand out from your competitors'. To be effective, customer service must be consistently good in every part of your business. From the moment the customer thinks of purchasing, right through to the final sale, there are opportunities for the business to add customer service to the process.
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